Photo Class — How Different Photo Backgrounds Change Product Perception

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Here you'll find a collection of branding/commercial photography articles and business & marketing tips for small creative businesses, as well as a smattering of client to get a taste of the work I create that helps businesses increase sales and revenue.

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Hi, I'm Pam

This Week’s Lesson

In this lesson, we’re looking at how different photo backgrounds can shift brand and product perception and the type of audience that would purchase it.

P.S. You probably have lots of backdrops at home that you can already start playing with!

Main Takeaways

  • The materials that make up the background can change the perception of the kind of lifestyle associated with the product, as photos evoke an emotional response. For example, if the photo background is soft, natural, and warm toned, the perceived ideal client who may gravitate to a product photographed on this background may want something that gives them the feeling of coziness, approachability, and down to earth. To contrast, a product photographed on a marble backdrop with harsh lighting will invoke a different feeling and target audience.
  • Lifestyle images allow for the viewer to drop themselves into the scene — if the imagery invokes something inside of them that is aligned, their emotions are more connected to the product, since all purchases are emotional in nature.

Want to start learning how to create images like these for yourself?

Check out my latest freebie, How To Take Better Product Photos With An iPhone in 7 Minutes

I’ll show you 3 different techniques to creating better product photos and demonstrate how small adjustments to your set up can entirely change your images.

Best yet, all you need is your smartphone to get started. 🙂

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