Photo Class: 4 Holiday Flat Lay Ideas

follow @pamkriangkum

Here you'll find a collection of branding/commercial photography articles and business & marketing tips for small creative businesses, as well as a smattering of client to get a taste of the work I create that helps businesses increase sales and revenue.

more categories

Hi, I'm Pam

Learn how to create 4 different holiday product flat lays to share and sell your products online.

In this video I cover some basic flat lay techniques and the composition tricks to use to recreate them. I then cover 2 more complex but fun flat lays that can jazz up your products for the holiday season.

Looking for more advice on holiday marketing? Check out my scheduling guide and this cheat sheet filled with holiday content ideas.

Remember to check out the take away guide below!

Main Takeaways

  • We humans like to categorize things. When looking at a photo, we categorize objects as our brain tries to give the scene context
  • Grouping your products in odd numbers or the amount of objects in a photo will always be more pleasing to the eye
  • In the Western World, we read from left to right and our eyes sweep in the same motion when viewing a photo. Placing props in the corners of your photo can help the eye move through the photo
  • Repetition of props like candy canes can be a fun way to bring in the holiday feeling. Stick to 1 or 2 prop types only to avoid visual overwhelm
  • Use props like ribbon to create a tree shape and place your products on the tree like ornaments. Make sure to keep your bulkier items to the base of your “tree”

Further Education

If you want great product photos that work for you instead of working for them, buy my composition guide. This guide made with small businesses in mind.

Learn what makes for a good photo, so you can catch your customers eye faster (and get your products in their hands)!!

Comments +

  1. […] more flat lay ideas for cookies? Check out this video featuring 4 other Holiday Flat Lay Ideas, and grab the Holiday Content Cheat Sheet for easy and effective content ideas that will resonate […]

Leave a Reply

Your email address will not be published. Required fields are marked *


Graphic designer Jordan Cotton and I discuss some of the biggest mistakes artists and creatives make and why these misconceptions *won't* save your business.

category here

my nightly
skincare regime

You can either type this featured post content manually or use a post look-up function in SHOWIT directly. It can also rotate between several posts.



stay a awhile + read


Join the


Hear the latest from Pam on photography how-tos for small businesses and creatives, creative business mindset, and business and photography resources.

See what's new on